This article talks about the statement London makes by making London fashion week completely real animal fur-free. The use of animal fur in fashion has been a popular staple for many years now, but animal cruelty is a hot topic around the world. Brands like Burberry and Gucci have decided to use all fake fur in order to listen to animal rights activists. Gucci even brings up the point that real fur is just not as in anymore.
The drop of real fur in London fur has improved the fashion market. More and more people want to support the end to animal cruelty. Deciding to listen to buyers views was a smart move on Britain’s part. The article states that “The women’s clothing market grew by 3.2 percent to £28.4 billion ($37.26 billion) last year in Britain, according to market research firm Mintel, and sales are forecast to increase to £33.5 billion in 2022.” This increase is great for the fashion business and should be an example for the United States.
Great Britain is not the only place moving towards animal rights. California recently passed a law banning any makeup that has been tested on animals. This was a bold move, especially for a state who has such a large population of makeup consumers. This makes me wonder what the next move for makeup companies that DO test on animals will be. Will they become cruelty-free? Will they make friends out of animals? I am eager to see what California may have started here in the United States.
9to5 Chic 
I find this post very interesting because I recently have tried to convert to brands that are cruelty free and more natural. It is hard to find trustworthy brands that aren’t super expensive. I think the United States should start having more laws banning animal cruelty.
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